Valspar's BetterTub Initative

The technical bit...

In collaboration with our UK packaging partner, Berry Global, we have introduced our BetterTub. This innovative packaging utilises the Berry Global CleanStream® recycling process, which is a closed-loop system that transforms household polypropylene waste into high-quality packaging.

This groundbreaking approach goes beyond traditional mechanical recycling methods. It involves carefully washing, sorting, and separating plastic waste before it is recycled and repurposed. The result is a recycled plastic that is lower in carbon but higher in purity and quality, making it ideal for our Valspar Premium range products.

When you see our BetterTub logo on our cans, you can be assured that at least 40% of the plastic has gone through this advanced recycling process and comes from UK households. The great news is that we won’t stop here. In the coming months, we have pledged to continuously increase the percentage of recycled plastic in our tubs, creating even better BetterTubs.

So, next time you place your plastic bottles or cartons into your recycling bin at home, remember that you could be contributing to the production of a new Valspar paint tub. How brilliant is that?